On the Powersites blog, they posted the question “Can a Realtor do too much?“ At issue was a marketing piece done by an Atlanta real estate agent showing her doing dishes, making the beds, and yes…scrubbing the toilets for her sellers in order to sell a house. You can see the short video for yourself.
Selling a home in Salem Oregon is insanely difficult these days. Inventory is high and lending is still difficult and transactions fail more often than before. I get that what this agent is going for is that she will go above and beyond for her clients, but I’m interested to see what you all, the consumers, think of this. Would you hire an agent that advertises themselves this way?
Me…I don’t clean windows…leaf blowing…dishes…you get the idea.
What do I do, since I don’t offer maid services as part of my real estate services?
- Study the market data like a crazy agent to help a seller price the house for the current market. I mean if a market sector has a 5 year inventory of homes, then I’ll want to take a different pricing strategy than a market sector that has 4 months of inventory. If I spend all my time mowing lawns, I won’t have time to study the data and then my CMA is useless, but I might know how to get rid of that crabgrass that plagues us this time of year. Crabgrass killer extraordinaire vs. Proper home pricing? You decide.
- Tour homes on the market weekly so that I’m familiar with what kinds of homes are selling and why. If I haven’t been in ANY of the homes that are in current competition with yours because I’m busy doing dishes for a seller, then my real estate expertise is useless, because that is why people hire agents…for real estate expertise…right? OR are you just looking for someone that can make your dishes squeaky clean?
- Read studies about how buyers find real estate information and make sure my listings are where buyers are. If the crux of your real estate marketing plan is the Homes and Land Book and making your beds so it looks good for the non-existent people that actually read those real estate books, then maybe making beds for a living is in the future of that real estate agent. Who needs online photos anyway?
- Know how to get listings ready for market. If all I have to offer is that I can clean a toilet really well, then seriously…you need to not hire me. My job is to know what is selling, why it is selling, and how to get your home in selling condition. If that isn’t the point of a real estate agent, then I think I need to put my house on the market and get some free maid service for 6 months…Hmmm….I think I’m onto something here.
So for you sellers looking for a agents that knows the market, look no further, we are it. If you are looking for a personal servant…just mosey on, ’cause I’m not the right person for you.
Sorry…I don’t do toilets.